About the Media Doctor
The Media Doctor is a Consultancy led by Michael Quilty. At your disposal are the skills, knowledge and experience he has accumulated over 25 years in the media sector in Ireland and at European and Global levels. He has worked for MEC in Ireland, Mindshare & Ogilvy in European roles, the Coca-Cola Co. in the USA, Young & Rubicam in London, Copenhagen and Frankfurt and Saatchi & Saatchi in London.
During this time he has worked on the media of some of the largest advertisers like P&G, Unilever, Ford and Colgate as well as many others with more modest budgets.
Since 2008 he has delivered training courses and consultancy for Irish Advertisers, Media Owners and Media Agencies.
He is also currently lecturer in Media for the Dublin Institute of Technology/IAPI Diploma in Advertising & Digital Communications, he is the media expert for pitch consultants Empirica and he is a director of online media company Flashpoint.
The Media Doctor’s clients include :
Marketing people need to understand the key drivers of media market and the
implications for marketing communications of emerging consumer media behaviour
trends. This knowledge leads to more profitable brands and services.
Media Sales people need to know how best to market their medium to agencies and advertisers in the changing environment in order to remain relevant and to grow advertising sales.
Media Agency people need to be experts in the craft of their business and to understand how they can harness emerging trends via better media strategies and
plans for their clients. This will help in new business too.
Creative Agency people need to keep up to date with the media landscape as well as important emerging media behaviour trends in order to best advise their clients and to help create relevant and impactful advertising.