Getting Creative Agencies fighting fit.
Creative Agency people don’t typically have day to day interaction with media people. Yet, it’s vital for you to be in touch with the dynamics of the media scene and the emerging ways consumers are using media. Without this knowledge, advertising opportunities will be missed. That’s where the Media Doctor comes in. We give Creative Agency people the right media knowledge to keep fighting fit.
We provide Training & Consultancy to give your people the expertise required to understand changing media behaviours, provide excellent media selection advice to Advertisers and ultimately to create more effective advertising.
Training courses for Creative Agencies
Media Fast Forward – An entry level course for agency people in the early years of their careers.
Deliverables:
- Essential knowledge of the media landscape in Ireland
- Practical understanding of media planning & buying skills
- Examples of ‘creative uses of media’
- Emerging media trends and how to exploit them
- Tips on how to successfully work with media agencies
Media Expert – An Intermediate level course for agency personnel moving into management roles.
Deliverables:
- Understanding of key advertiser media communication issues
- Best practice in Media Strategy creation
- Emerging media trends and how to exploit them
- Media agency remuneration models and KPIs
- Tips on how to successfully work with media agencies
Course content is always tailored to the needs and roles of delegates. Training is usually done in your own offices at times to suit you. Most courses conclude with a Quiz to bring out the competitive instincts!
Marketing people need to understand the key drivers of media market and the
implications for marketing communications of emerging consumer media behaviour
trends. This knowledge leads to more profitable brands and services.
Media Sales people need to know how best to market their medium to agencies and advertisers in the changing environment in order to remain relevant and to grow advertising sales.
Media Agency people need to be experts in the craft of their business and to understand how they can harness emerging trends via better media strategies and
plans for their clients. This will help in new business too.
Creative Agency people need to keep up to date with the media landscape as well as important emerging media behaviour trends in order to best advise their clients and to help create relevant and impactful advertising.